While conducting some research on social media and how larger companies are using these sites I ran across PR FIRM Burson-Masteller and some interesting findings. The firm found that 79% of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs.
Seems that if you are not tweeting you are not really even in the social media game as Twitter is the most popular amongst the social media sites. From their findings corporations are getting more and more comfortable using social media platforms and engaging customers.
There is a complete analysis they have so graciously put together that breaks the study down in digestible bites. I have included the study below.
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