What is Social Media Marketing?
According to Wikipedia Social media is created by people using highly accessible and scalable publishing technologies. It is intended to facilitate communications, influence interaction between peers and with public audiences. This is typically done via the Internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. Businesses also refer to social media as user-generated content consumer-generated media (CGM). (UGC) or consumer-generated media (CGM).
In laymen terms Social Media is one big party where everyone is having a conversation about what they like, dislike and posting opinions on everything from movies, companies, politics, celebrities etc.
How can Social Media Marketing help my business?
I’m glad you asked. You have won half the battle. There are still some businesses that are putting their head in the sand hoping that this while social media stuff will go away. Well I don’t believe it will and in fact its maybe the biggest internet phenomenon since Al Gore found it…right.
Well social media is all around us and as a business owner we have to be strategic in finding ways that we can participate in this big party without looking like a jerk and interact our brand and philosophies to keep a pulse on what’s being said within our industry and particularly what’s being said about our company directly.
Dell has claimed to have increased revenue by $3 million just on tweets they have posted on twitter since 2007.
Top 3 ways social media can help your business:
1. Interact and build a loyal following of customers by providing value and content around your brand.
2. Engage customers on a deeper more personal level to build trust.
3. Recommend those happy customers to share your brand with their network.
